PM - The art of marketing rental property

As a landlord, your main aim is having your property leased promptly for a great weekly rent to a responsible tenant. With housing prices on the rise and young people increasingly unable to break into the property market, leasing is becoming a permanent – and popular - lifestyle choice for many. In theory, more prospective tenants should make leasing property a simple and quick affair - but this isn’t the case. 

When it comes to marketing rental property, we acknowledge how technology and the internet have fundamentally altered the search process which connects tenants to homes. Potential tenants have easy access to every ‘listing’ from every agent in their area of focus, and the ability to sort available properties by price, location and features. This ‘level playing field’ makes marketing your asset to achieve an outstanding rent considerably more strategic a task.

When presenting your rental property to market, we use our local knowledge of current competition (both in terms of price and features) to position your property attractively to the most suitable tenants. A critical element of marketing property for lease is accurate pricing – price your weekly rent too low and you risk losing income, yet price it too high and you risk weeks of vacancy and tenants ignoring your open for inspections. We work intensively with our landlords to establish strategic pricing before focusing on optimising their property’s presentation. 

The appearance of your property online is key to its leasing success – with poorly presented homes often languishing on the market unleased for weeks. For this reason, investing in professional photography is increasingly popular - by capturing each room accurately and attractively, you engage with premium tenants who are fed up with trawling through competing properties which are often poorly advertised. 

Some landlords invest in having professional copy and a floorplan created for their property – truly illustrating its value to potential tenants who are routinely given little information about prospective rentals. By paying attention to these details your asset will stand out from the pack, leasing for a premium with few days vacant. 

If you are living in-situ, you’ve an opportunity to impress tenants at open for inspections by presenting your home at its best: think flowers, music, uncluttered spaces and sparkling kitchens and bathrooms. Should you have tenants living in your property whilst you’re attempting to re-lease it, you may consider incentivising them with an appropriate rental reduction to ensure its attractive presentation. 

Marketing properties for lease: it’s an art we’ve mastered!